FIFA Backs Away from Dynamic Pricing for World Cup 2026 Tickets

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FIFA has confirmed it will not apply dynamic pricing to all tickets for the 2026 World Cup in North America, following mounting concerns about affordability for fans.

The governing body explained that it had always planned to ring-fence allocations at fixed prices for supporters of participating teams, ensuring they are shielded from fluctuating costs.

The announcement comes just days before Friday’s official tournament draw in Washington, D.C., which President Donald Trump is expected to attend. Fans will learn on Saturday where and when their teams will play in the expanded competition.

Variable pricing, where ticket costs rise and fall with demand, has never been used at a World Cup before. Its potential introduction sparked unease among supporters, particularly in England and Scotland, who shared images online highlighting steep projected costs. FIFA responded by confirming that eight percent of tickets for each match will be reserved for fans of Participating Member Associations at fixed rates, including conditional knockout stage fixtures.

Prices will range from $60 (£45) for the cheapest group-stage tickets to $6,730 (£5,094) for seats at the final. A sales window will open from December 11 to January 13, during which applications will be processed via random draw at fixed prices.

The 2026 edition will be the largest World Cup ever staged, featuring 104 matches after expansion from 32 to 48 teams, and hosted jointly by the United States, Canada, and Mexico. FIFA defended its broader pricing model, noting that it reflects standard practices in North American sports and entertainment markets and aligns with the legal treatment of ticket resale in the region.

The governing body emphasized its commitment to fair access, acknowledging concerns that fans could be priced out of attending. 

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